Every business owner dreams of a steady flow of high-quality leads. After all, more leads mean more sales, and more sales mean business...

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get responses like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country.” They see marketing as an activity, an outward-facing process to interact with and serve their customers. And they’ve got it all wrong. If you’re confused about the

As an entrepreneur, you’re always thinking about your customers. But how much are you considering how they feel? To provide a customer...